People

Bruce Yu Partner

Personal description


Bruce Yu is a partner and attorney-at-law of Beijing Wanhuida Law Firm Shanghai Office. He joins the firm in June 2021.


Based in the firm’s Shanghai and Ningbo Offices, Bruce will primarily oversee the litigation practice and operation of the firm’s East China team and will also serve as a coordinator of the firm’s Customs protection practice.


Bruce practices in the areas of intellectual property (IP) law with a focus on litigating trade secret, OEM-related disputes, as well as trademark, copyright and patent infringement matters. His practice also encompasses IP enforcement at trade fairs and exhibitions, execution of Customs IP protection measures, among others. He has abundant experience and unique insights in enforcing IP rights in the context of international trade.


Bilingual in English and Chinese, Bruce is capable of providing a full range of legal services to Chinese and foreign clients. He has in-depth knowledge of China’s IP border protection regime and has handled more than 2,000 cases in this regard. He also advises clients on administrative and criminal enforcement, Customs protection, domain name disputes and civil litigation. He has served as the lead counsel in quite a few landmark cases. Bruce’s recent work includes:

  • RepresentingHonda Motorin winning a retrial proceeding (HONDAKITcase) against the OEM manufacturers of infringing products before the China Supreme People’s Court (SPC), which affirmed that by using a mark through labelling or in other manners on the manufactured or processed goods, so long as such mark could serve as a source identifier of the said goods, the use is trademark use and constitutes trademark infringement.The case was selected as one of the Chinese Court’s Top 10 Intellectual Property Cases of 2019.
  • Representing a design patentee in successfully intercepting a batch of infringing Segway destined to Belarus through border protection measures.The case was selected as one of the “China Exemplary Customs IP Protection Cases of 2018” released by the General Administration of Customs.
  • RepresentingHamilton Beach Brands, Inc.in winning a design patent infringement suit against a local company.  The case was selected to be included in the “Top 10 IP cases of 2016” released by the Ningbo Intermediate People’s Court.
  • Representing an OEM manufacturer in initiating a retrial proceeding (PRETUL case) against the trademark squatter before the SPC. It is the first OEM trademark infringement case ever heard by the SPC andwas selected as one of the Chinese Court’s 50 Exemplary Intellectual Property Cases of 2015.


Bruce is keen to put his research in respect of cutting-edge issues like parallel import, OEM, infringement liability of online trading platform, Customs protection of patent rights and IP protection in free trade zone into practice. He is a co-author of "Interpretation of Customs Intellectual Property Laws and Essentials of Practice", which is the designated textbook for the "IP Customs Protection Course" of the Chinese General Administration of Customs.


Bruce is a visiting scholar of the professional training program of US Intellectual Property Law in the University of Houston. He is a member of the Ningbo Mediation Committee for Intellectual Property Disputes and the Ningbo Trademark Brand Advisory Council, and a lecturer of IP Law and Practice in the Law School of Zhejiang University of Finance and Economics.


Membership & Qualification

China Bar

International Trademark Association (INTA)


Education and Professional Training

LLB, East China University of Political Science and Law

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