Zhu Zhigang Partner

Personal description

Zhu Zhigang is the Managing Partner at Beijing Wanhuida (Shanghai) Law Firm. Mr. Zhu is an attorney-at-law admitted to practice in China since 2007.


Mr. Zhu’s practice covers the judicial and administrative protection of IPRs in China, counseling on trademark, copyright, design and domain name registration and protection, as well as franchising and licensing.


Mr. Zhu has taken a keen interest in researching and analysing the frontier IP matters like parallel import, fair use of trademark, trademark co-existence, infringement liability of online trading platform, super well-known trademark status as well as conflicts of rights and has managed to put his theoretical research into practice. He has been a lead counsel in quite a few landmark cases including:


Obtaining for the client huge indemnification from the infringers through series of civil lawsuits;

Stopping the massive unauthorized use of the client’s registered trademarks on the signboards by around 100 dealers around the country;

Initiating and winning for the client the first private trademark criminal action in China;

Winning for the client the first infringement court decision against a distributor of parallel imports in China;

Having the client’s trademark granted the first super well-known trademark status through judicial proceeding in China;

Representing the client against the intentional imitation of its registered figurative mark via the transformed use of another registered trademark by adopting integrated measures of administrative raid actions, administrative lawsuit and civil lawsuit, successfully revoked the trademark registration of the offending party and shutting down over 400 shops of the infringer in China.


Mr. Zhu has been rated Leading Lawyer in the practice of intellectual property by premium legal directory for domestic law firms in Asia-Pacific “Asialaw Profiles” for the year 2016. He has also entered the list of “Leading Intellectual Property Lawyers” in China for the year 2015 released by “China Law & Practice” - a leader in specialized industry news and information.


In 2017, Mr. Zhu is elected member of the Emerging Issues Committee of the International Trademark Association (INTA) for the 2018–2019 term. In 2019, he is elected member of the INTA Enforcement Committee for the 2020-2021 term.

Education and Professional Training

LL.B in International and European Union Law, France Poitiers University

M.Sc. in International Trade, Paris Graduate School of Management (ECOLE SUPERIEURE DE GESTION)

Membership & Qualification

China Bar

International Trademark Association (INTA)