People

Jack SU Senior Partner

Personal description


Mr. Jack SU is a Senior Partner at Wanhuida Peksung, a leading Chinese IP service powerhouse formed by the merger of Wan Hui Da Law Firm & IP Agency and PEKSUNG IP Ltd in November 2016. He is the Managing Partner of the firm’s Shanghai Office and a licensed attorney at law. He is also a member of the Intellectual Property Committee under the All China Lawyers Association and a member of the Expert Panel of Shanghai Trademark Association. Mr. SU's practice focuses on trademark, trade name, domain name as well as unfair competition field, encompassing the spectrum of prosecution, enforcement, portfolio management, transaction and commercialization, covering both contentious and non-contentious matters. Mr. SU has a strong niche in advising his clients in respect of: ● trademark opposition, dispute and administrative litigation; ● sophisticated, intricate and high-profile trademark infringement and unfair competition case; ● litigation or arbitration on the conflicts among trademark, trade name, domain name and etc.; ● judicial and administrative recognition of well-known trademark status; ● tailoring and implementing nationwide enforcement strategy on trademark and trade name, including criminal and administrative enforcement, as well as civil litigation; and ● tailoring and implementing trademark managerial solutions for business, including trademark application, use, licensing and enforcement, as well as streamlining administrative organization structuring, staffing and process. Mr. SU has, during his 16-year practice, advised the clients on over hundreds of IPR-related litigations and non-contentious matters. Mr. SU has represented his clients in a few landmark cases, which were listed in the “Annual 10 Exemplary Cases” by China’s Supreme Court and local high courts. Mr. SU is also an active writer. He co-authors the “Trademark Strategic Management” (Intellectual Property Publishing House) and co-edits the “Trademark Practice Guideline” (China Legal Publishing House). Mr. Jack SU enters the list of Recommended IP Lawyers of The Asia Pacific Legal 500 editorial (2015 & 2017).


Membership & Qualification

China Bar
Shanghai Trademark Association
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