Cindy Shu Qi Zhen Partner

Personal description

Cindy Shu Qi Zhen is a Partner and an attorney-at-law at Beijing Wanhuida (Shanghai) Law Firm, where she has been practicing since January 1, 2016.


Cindy’s practice primarily focuses on litigating intellectual property disputes, planning, formulating and executing brand expansion and globalization strategy, managing IP portfolio as well as advising and executing IP-related protection, defense and enforcement strategy.


Cindy has been practising intellectual property laws since 2000. She used to serve the IP Group of Baker & McKenzie for around 10 years, representing the IP interests of over 30 clients covering wide industry and some Fortune 500 Corporations in various administrative and legal actions, as well as other non-contentious matters.


Cindy later joined Diageo Plc as its Regional IP Legal Director, looking after Diageo’s IP matters in Greater China and North Asia. Prior to joining the firm, Cindy served as the IP & Regulatory Legal Counsel for The Hershey Company, overseeing its IP matters in Asia, EU, and Middle East and Africa region. In the capacity of in-house counsel of the multinationals, Cindy routinely took a lead in the corporation’s global IP projects initiated from the responsible regions and collaborated on a frequent basis, internal and external resources to cater to the corporation’s various IP demands.


In 2017, Cindy is elected member of the Enforcement Committee of the International Trademark Association for the 2018–2019 term.


In 2019, Cindy is elected member of the Brand Restriction Committee of the International Trademark Association for the 2020–2021 term. At the same time, she is elected member of the Company Legal Matters Committee of the 11thsession of Shanghai Bar Association

Cindy is listed as one of Recommended IP Lawyers of The Asia Pacific Legal 500 in its 2017 edition.

Education & Professional Training

LLM (US Laws) -- School of Law, Washington University in St. Louis

LLM (Information Technology Laws) -- School of Law, University of Hong Kong, Hong Kong

MBA (Marketing) -- Graduate School of Business Management, University of California, Riverside, USA

LLB (International Laws) -- School of Law, Jilin University, Changchun, China

Membership & Qualification

China Bar