The 2017 China Trademark Festival is inaugurated by an opening ceremony in the morning of Saturday September 2, 2017.

The main forum "4th China Brand Economy Summit Forum" and six parallel panels unveil the first day of the event. Among which, the INTA Panel Session "How to Protect Your Trademark Cross Border? Trademark Law Interpretation by Countries along the ‘Belt and Road'" prioritizes the one belt one road cross border protection of trademark rights.

In the afternoon of Sunday September 3, the Justra Forum featuring "Protection of Merchandising Rights", which is organised by the Beijing Justra Intellectual Property Center and sponsored by Wanhuida Peksung, has attracted a full house of over 350 attendees. Moderated by Justra Director Wang Ze, the forum features distinguished speakers including:

Li Xiaoli, director of the Case Trial Division V, TRAB
Peng Wenyi, Judge of Beijing Intellectual Property Court
Professor Zhang Weijun, Director of Research Center for Intellectual Property and Competition Law, Law School of Tongji University
Tao Jun, Judge of the IPR Tribunal, Beijing High Court
Zhong Ming, Senior Vice President, IPHouse Co., Ltd.
José Checa, General Counsel Brand & Marketing Properties, Nestlé
Huang Hui, Senior Partner, Wanhuida Peksung

Li Xiaoli

Peng Wenyi

Zhang Weijun

Tao Jun

Zhong Ming

José Checa