On Friday February 23, 2018, the eighth annual McCarthy Institute Symposium (the Symposium), which is entitled "Trademark Law and Its Challenges 2018", is held at Google in Sunnyvale, California.

The Symposium, which is hosted by Google, Seed IP Law Group, INTA and the University of San Francisco (USF), School of Law – McCarthy Institute for Intellectual Property and Technology Law (McCarthy Institute), features keynotes by Danny Sullivan, Public Liaison for Search, Google, and Etienne Sanz de Acedo, CEO, INTA.

The event features plenary sessions entitled "Cultural Shifts Affecting Trademarks", "The Latest ICANN Developments Impacting Trademarks", "Fair Use - On and Off the Internet" and "Empirical Surveys in Trademark and Advertising Cases".

Wanhuida Founding Partner Bai Gang speaks on "Fair Use of Trademarks in China -Where is the limit?" in the capacity of panelist to the "Fair Use - On and Off the Internet" session. Fellow panelists include Judy Jennison, Partner, Perkins Coie (Moderator), Tom McCarthy, Senior Professor at the USF School of Law and the Founding Director of the McCarthy Institute, Emily Burns, Senior Trademark Counsel, Google, Sara Rowe, Product and Litigation Counsel, Pinterest, as well as Vineeta Gajwani, Managing Counsel, IP, Electronic Arts.

This annual one-day symposium brings together brand owners, trademark attorneys, and public policymakers to face off on today's most pressing issues in trademark law.

The firm's Senior Partner Ren Haiyan, Senior Trademark Counsels Li Yunquan, Huang Mei and Lu Tangchao also attend the Symposium.