On March 22-23, 2017, INTA hosts its “Brands and Fashion Conference” in New York City. The event attracts a full house of over 350 registrants from over 50 countries. INTA President and Vice-President & Chief Counsel, Global Trademarks for PepsiCo, Inc., Joseph Ferretti and INTA Chief Executive Officer Etienne Sanz de Acedo deliver welcome and opening remarks.

The two-day session topics include: strategies for long term brand protection, unregistered designs and co-branding best practices, advertising in the 21st century global marketplace, working with law enforcement to fight counterfeiting and the future of the fashion industry. The event features 11 sessions including:

1. Iconic Brands: Strategies for Long-term Protection and Brand Revival

2. Corporate Compliance: What IP Lawyers Need to Know to Stay out of Trouble

3. Unregistered Designs: Working Your Way Out of the Shadows and into the Light

4. Best Practices for Enforcing Copyrights, Designs and 3D Trademark Rights in China

5. When Two Become One: Co-Branding Best Practices

6. Protecting Your Brand at the Border: A Close Look at Using Law Enforcement and Customs to Fight Counterfeit Goods

7. Emerging Retail Trends

8. Navigating Design Challenges in the U.S. Apparel Industry

9. Diffusion Brands: Are They In or Are They Out?

10. Advertising and Promotion in the 21st Century Global Marketplace

11. Looking into the Future: Fashion in 20 Years

WAN HUI Da sponsors Session 4 “Best Practices for Enforcing Copyrights, Designs and 3D Trademark Rights in China”. Speakers at our session include Daniel J. McKinnon from New Balance Athletics, Inc., Gabrielle Olsson Skalin from Inter IKEA Holding Services S.A. and Paul Ranjard, WAN HUI Da - PEKSUNG Of Counsel. The firm’s Senior Partner Jason Yao moderates the session.

Our session features discussion on the strategies for protecting and registering “visuals” in China, including copyrights, designs, unconventional trademarks, and unregistered shape/decoration of products. Brand owners and outside counsel share their experiences protecting their brands in China and offer practical tips for brand owners currently doing business or considering entering the sometimes daunting China market.

Ron Davis, Senior Consultant, VP, North America at WAN HUI DA also attends the conference.