The “E-commerce and China: Strategies for fighting online counterfeits, Part 1” is the first part of a two-part series focused on IP issues related to selling in China and combating the sale of Chinese counterfeits on e-commerce platforms.

Offering opportunity to learn proven strategies for protecting and enforcing IP rights when selling on e-commerce platforms, the program features presentations by senior United States Patent and Trademark Office (USPTO) IP attorneys with extensive China IP experience, representatives from e-commerce platforms, and a seasoned practitioner who has worked with clients encountering IP issues on e-commerce platforms.

Jason Yao, Partner and Member of Management Committee of Wanhuida Intellectual Property, shares “Practitioner’s insights” from the below perspectives:

   1. Working within the e-commerce platforms’ ecosystems

   2. Risk areas and gaps in e-commerce platforms’ ecosystems

   3. Maximizing a limited enforcement budget

The program also features presentations “E-commerce and IP in the United States: Amazon perspective” and “E-commerce and IP in China: Alibaba perspective” given by Anna Dalla Val, Director, Global Brand Relations, Amazon and Daniel Dougherty, Senior Director of IP, Alibaba.

The webinar is moderated by David Foley, Attorney Advisor, OPIA, USPTO.

This program was presented by the USPTO’s Global Intellectual Property Academy, a unit of the USPTO’s Office of Policy and International Affairs (OPIA). The office advises the administration and other federal government departments and agencies on domestic and international IP legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.